Are you a Coastal Grandma?

What is a Coastal Grandma?

Are you wondering what a Coastal Grandma is? Have you overheard your kids talking about Coastal Grandma Chic and secretly wondered if they might be talking about you? Well, let’s dive right in, seize the seahorse by its tail and discover this timeless trend that is making waves with Australian women.

Coastal Grandma is a fashion and interior design trend that has evolved from the typical “preppy” fashion of East Coast USA.   A refined blend of classic elegance and coastal vibes, with colours and textures inspired by a coastal landscape, this minimalistic style aligns perfectly with the laid-back sophistication of the Australian lifestyle.  And it has high appeal across all ages too.  From actress Diane Keating’s iconic turtle neck and bucket hat look, through to its trending popularity on Tik Tok – the Coastal Grandma aesthetic is proving to be a timeless trend that is here to stay.

Five steps to unlock Coastal Grandma Chic

Embrace the Coastal Grandma colour palette

Soft blues, sandy beiges, and calming whites inspired by the coastal landscape. Dive into the world of linen, cotton, and lightweight knits that bring the serenity of the seaside into your wardrobe.

Enjoy Flowy Silhouettes

Bid farewell to restrictive clothing as the Coastal Grandma style is all about loose-fitting silhouettes. Explore the elegance of maxi dresses, wide-leg pants, and oversized linen shirts —a perfect blend of comfort and style for casual outings or beachside gatherings.

Add Nostalgic Vintage Touches

Unlock the charm of yesteryear with vintage accessories. Discover oversized sunglasses, floppy hats, and chunky, timeless jewellery—elements that infuse Coastal Grandma Chic with a touch of nostalgic elegance.

Practical Footwear for Every Occasion

Step into the trend with practical yet stylish footwear—espadrilles, slip-on sandals, or classic sneakers. Coastal Grandma style ensures you are ready for a leisurely stroll along the shore without compromising on fashion.

Accessorise with a textured Tote

Embrace the practical and chic addition to your Coastal Grandma look with a tote bag made from natural materials like calico, jute, and leather. These earthy accessories seamlessly complement the aesthetic, adding functionality and style to the mix.

Why Coastal Grandma is popular in Australia:

Complements the Australian Lifestyle

With an emphasis on outdoor living, breathtaking coastlines, and a love of relaxed yet refined fashion, this aesthetic becomes a natural choice for Australian women.

Versatility for Every Occasion

Whether it's a weekend brunch, a coastal getaway, or a casual family gathering, this style allows all women to look and feel their best without sacrificing comfort.

Elegant Coastal Living

The light and airy aesthetic of Coastal Grandma décor effortlessly harmonizes with the open-plan style prevalent in Australian homes. The soothing palette of soft blues, sandy beiges, and calming whites mirrors Australia’s coastal landscape, creating a sense of tranquility and an escape from busy lives.

Coastal Grandma Chic isn't just a fleeting trend; it's a celebration of timeless aesthetics resonating across generations. Australian women of all ages are wholeheartedly embracing this style, finding in it a perfect blend of sophistic